I got aware of the model during a conference when one of the main authors (the Business Rules expert Ronald Ross) explained it briefly. It doesn’t surprise that he uses the model to explain how Business Rules fit into an organisation.
I used the model to define the strategy of our department. The big advantage is that it explains easily the difference between concepts like “Vision”, “Mission”, “Goal”, “Objective”, “Strategy”, and “Tactic”. Having the clear distinction of these terms facilitates discussions that allow focusing on the “why” behind your activities. The terminology and relationships between the concepts provided by the model make it simple to see the bigger picture and how everybody’s work relate to our goals.
The model includes further related concepts as can be seen from the diagram on the right side.