I already posted this video earlier as an example course in leadership. But now I found a second interpretation around consumer adoption.
Some background to this version: https://en.wikipedia.org/wiki/Technology_adoption_lifecycle (Moore’s Chasm version is an adoption of Rogers’s version)
Which version do you like better? And now we need to think, is the guy with the green shirt the first follower or the first customer? If he is the first customer then what did he buy? Or is there no real difference between first follower or first customer.
Did you find a 3rd interpretation?
Please let me know…